How to Integrate Brevo with Popular Marketing Tools (2025 Complete Setup Guide)
Brevo (formerly Sendinblue) has evolved into one of the most powerful all-in-one marketing platforms for small and mid-sized businesses. But its real strength in 2025 lies in how well it integrates with other marketing tools — CRMs, eCommerce platforms, website builders, analytics tools, and automation software.
If you use multiple tools to run your business (and almost everyone does), knowing how to integrate Brevo correctly can save hours of manual work, improve data accuracy, and dramatically boost your email, SMS, and automation results.
In this complete beginner-to-advanced guide, you’ll learn:
- Why Brevo integrations matter
- Which tools integrate best with Brevo
- Step-by-step setup instructions
- Real-world use cases
- Pro tips to avoid common integration mistakes
Whether you’re a small business owner, blogger, agency, or eCommerce store, this guide will help you connect Brevo like a pro in 2025.
Why Brevo Integrations Matter in 2025
Modern marketing is no longer about using one tool in isolation. Your website, store, CRM, email platform, and analytics must work together.
Brevo integrations help you:
- Sync contacts automatically
- Trigger email & SMS automation based on user behavior
- Track customer journeys across platforms
- Reduce manual imports and exports
- Improve personalization and conversion rates
Example:
A customer visits your website → signs up via a form → gets added to Brevo → receives a welcome email → abandons a cart → receives an automated SMS reminder → completes the purchase.
That’s the power of integration.
Types of Tools You Can Integrate with Brevo
Brevo supports native integrations, API connections, and automation tools like Zapier. In 2025, the most common integration categories are:
- Website & CMS platforms
- eCommerce platforms
- CRM & sales tools
- Automation & workflow tools
- Analytics & tracking tools
- Lead generation & form builders
Let’s break each one down.
1. Integrating Brevo with Website & CMS Platforms
Brevo + WordPress (Most Popular Integration)
WordPress is the most common CMS used with Brevo.
How to Integrate Brevo with WordPress (Step-by-Step)
- Log in to your WordPress dashboard
- Go to Plugins → Add New
- Search for “Brevo – Email Marketing & Forms”
- Install and activate the plugin
- Go to Brevo → Settings
- Paste your Brevo API key
- Connect your account
What You Can Do After Integration
- Add Brevo signup forms to posts/pages
- Sync WordPress users with Brevo contacts
- Trigger automation on form submission
- Track user behavior
Pro Tip:
Use Brevo forms instead of generic plugins to ensure better contact syncing and automation triggers.
Brevo + Webflow / Wix / Squarespace
Brevo integrates with most site builders using:
- Embedded forms
- HTML code
- API or automation tools
Best Practice
- Use Brevo’s form embed code
- Place it in footer, pop-ups, or landing pages
- Connect form submission to automation workflows
2. Integrating Brevo with eCommerce Platforms
This is where Brevo truly shines.
Brevo + Shopify Integration
Shopify is one of Brevo’s strongest integrations.
How to Connect Brevo with Shopify
- Log in to Brevo
- Go to Integrations → Shopify
- Install the Brevo Shopify app
- Authorize your Shopify store
- Sync products, orders, and customers
What You Can Automate
- Abandoned cart emails
- Order confirmations (transactional emails)
- Post-purchase follow-ups
- Product recommendations
- SMS shipping alerts
Real Impact:
Stores using Brevo automation typically see 10–25% revenue recovery from abandoned carts.
Brevo + WooCommerce
For WordPress users running WooCommerce:
- Install the Brevo WooCommerce plugin
- Sync customers, orders, and products
- Trigger automation based on purchases
Best Use Case:
Small to mid-size WooCommerce stores that want affordable automation without Klaviyo pricing.
3. Integrating Brevo with CRM & Sales Tools
Brevo already includes a built-in CRM, but you may still need external tools.
Brevo + HubSpot / Pipedrive / Zoho
Brevo integrates via:
- Native connectors (limited)
- Zapier
- API connections
Common CRM Automation Examples
- New lead → add to Brevo list
- Deal stage update → trigger email sequence
- Contact update → sync attributes
Pro Insight:
If you’re a small business, Brevo’s built-in CRM is often enough. External CRMs make more sense for larger sales teams.
4. Integrating Brevo with Automation Tools (Zapier & Make)
When no native integration exists, Zapier or Make (Integromat) is the best solution.
Popular Zapier Workflows with Brevo
- Facebook Lead Ads → Brevo contact
- Google Sheets → Brevo list
- Typeform → Brevo automation
- Stripe payment → Brevo transactional email
How to Connect Brevo to Zapier
- Create a Zapier account
- Choose Brevo as an app
- Connect using API key
- Select trigger + action
- Test and publish
Pro Tip:
Use Zapier filters to prevent duplicate contacts.
5. Integrating Brevo with Lead Generation Tools
Brevo + Typeform
Great for surveys and quizzes.
- Connect via Zapier or native webhook
- Map form fields to Brevo attributes
- Trigger segmented automation
Brevo + Facebook Lead Ads
One of the highest-ROI integrations.
Use Case
- User submits Facebook lead form
- Contact added to Brevo
- Welcome email sent instantly
- Sales follow-up automation triggered
This dramatically improves lead response time.
6. Integrating Brevo with Analytics & Tracking Tools
Brevo + Google Analytics
Brevo supports UTM tracking and conversion tracking.
How to Set It Up
- Enable UTM parameters in Brevo campaigns
- Track email traffic in GA4
- Measure conversions and revenue
Brevo + Google Tag Manager
Advanced users can track:
- Email opens
- Clicks
- Form submissions
Common Integration Mistakes to Avoid
After 10 years of experience, here are the most common issues I see:
❌ Not mapping contact attributes correctly
❌ Using multiple tools for the same function
❌ Forgetting double opt-in settings
❌ Triggering too many automations
❌ Not testing workflows
Always test integrations with dummy contacts before going live.
Best Integration Setup by Business Type
| Business Type | Recommended Integrations |
|---|---|
| Bloggers | WordPress + Brevo + Google Analytics |
| Ecommerce | Shopify/WooCommerce + Brevo + SMS |
| Agencies | Brevo CRM + Zapier + Forms |
| Service Businesses | Booking tools + Brevo automation |
| Coaches | Landing pages + Brevo + email sequences |
Is Brevo Integration Worth It? (Expert Verdict)
Absolutely.
Brevo’s integration ecosystem in 2025 makes it one of the best value marketing platforms available.
You get:
- Email + SMS + WhatsApp
- Automation workflows
- CRM
- Transactional emails
- Flexible integrations
—all without enterprise-level pricing.
If you want a central hub for customer communication, Brevo is hard to beat.
Final Thoughts
Integrating Brevo with your existing marketing tools is not optional anymore — it’s essential for growth.
Start simple:
- Connect your website
- Add eCommerce or lead tools
- Build automation gradually
As your business grows, Brevo grows with you
