In today’s digital landscape, marketing automation is no longer optional—it’s a competitive necessity. Whether you run a small business or manage enterprise-level marketing operations, automation helps you save time, scale campaigns, personalize customer experiences, and generate predictable results. Yet, most businesses only use 10%–20% of their automation platform’s potential. After spending a decade in content…
Short answer: Marketing automation is software + strategy that lets you automate repetitive marketing tasks (emails, SMS, ads, lead scoring, routing leads to sales) so you deliver the right message to the right person at the right time — without doing it manually every day. The payoff is time saved, more consistent customer journeys, and…
Choosing an email platform in 2025 feels harder than ever: tools blur together, pricing models vary wildly (contacts vs sends vs credits), and new AI features keep changing the value equation. This guide cuts through the noise. I’ll compare the best tools for different business needs, show real pricing starting points, list pros and cons,…