Business Growth

If there’s one marketing asset that will continue to grow in value in 2025 and beyond, it’s your email list. Algorithms change, ads get expensive, and social media visibility keeps dropping — but your email list remains fully owned, stable, and profitable. Whether you’re launching a new website, running a small business, building a personal…

Email isn’t old-school — it’s foundational. In 2025, smart businesses treat email as owned, measurable, and high-ROI customer infrastructure, not just another channel. This guide explains the real, research-backed benefits of email marketing and shows exactly why every small business — brick-and-mortar, service, SaaS or ecommerce — should be investing in it now. I’ll cover…