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Knowing how often to email your list is one of the most common and contentious questions in email marketing. Too often and you risk unsubscribes and complaints. Too seldom and you miss revenue, relevance, and the chance to build a relationship. This guide gives you a research-informed, practical playbook for setting frequency by audience, industry,…
Email marketing is one of the highest-ROI channels available to businesses, but many brands sabotage results with avoidable mistakes. Fixing these errors is usually cheap and fast, yet the impact on open rates, click rates, deliverability and revenue can be dramatic. Below you’ll find the 10 most common email marketing mistakes I see again and…
Email is still the most reliable, controllable, and ROI-friendly marketing channel in 2025 — but the rules have evolved. Rising privacy standards, more sophisticated inbox filters, mobile-first consumption, and smarter subscribers mean the same old tactics won’t cut it. This guide gives you practical, research-backed, and battle-tested best practices you can implement today to boost…
If there’s one marketing asset that will continue to grow in value in 2025 and beyond, it’s your email list. Algorithms change, ads get expensive, and social media visibility keeps dropping — but your email list remains fully owned, stable, and profitable. Whether you’re launching a new website, running a small business, building a personal…
Email isn’t old-school — it’s foundational. In 2025, smart businesses treat email as owned, measurable, and high-ROI customer infrastructure, not just another channel. This guide explains the real, research-backed benefits of email marketing and shows exactly why every small business — brick-and-mortar, service, SaaS or ecommerce — should be investing in it now. I’ll cover…
Email marketing remains one of the most powerful online marketing channels—even in 2025—thanks to its ability to generate high engagement, build lasting relationships, and deliver consistent ROI for businesses of all sizes. According to multiple industry studies, email marketing still delivers an average ROI of $38–$44 for every $1 spent, making it a dependable channel…
Short answer: Email marketing is the practice of sending targeted, permission-based messages to a list of subscribers with the goal of building relationships, driving action (sales, signups, visits), and growing lifetime customer value. But the real value is how you plan, segment, automate, measure, and optimize those messages so they actually move the needle for…