Brevo Pricing Explained: Which Plan Is Best for You? (2025, Updated)
Choosing an email/marketing platform is mostly a pricing decision. But it’s not just about the sticker price — it’s about which features you need now, which you’ll need in 6–12 months, and how the platform charges (per-contact vs per-send vs add-ons). This article breaks down Brevo’s (formerly Sendinblue) 2025 pricing model, explains what’s included in each plan, compares real-world value vs competitors, and recommends which plan is best for common business types.
I used Brevo’s official pricing documentation and up-to-date help resources to ensure numbers and limits are accurate at the time of writing.
Quick summary — the bottom line
- Brevo charges primarily by email send volume (not strictly by contacts), which can be cost-efficient for businesses with large contact lists but infrequent sends.
- Core plans range from Free → Starter → Standard → Professional → Enterprise, with increasing features and sending limits (exact prices vary by sending tier and region).
- SMS & WhatsApp are pay-as-you-go add-ons; transactional email and CRM are available across plans but advanced automation requires higher tiers.
How Brevo’s pricing model works (simple explanation)
Unlike many platforms that charge strictly by number of subscribers, Brevo’s pricing is send-based: you pick a monthly sending allowance (or use the free tier daily cap) and pay more only when you need more sends or advanced features. This model benefits sites with large contact lists but lower send frequency (e.g., occasional newsletters to 100k contacts). Note, however, that some advanced features — like multi-channel automation and certain A/B tests — are gated behind higher plans.
Key things to watch for
- Daily sending limits on the Free plan (often 300 emails/day).
- Automation and advanced reporting usually require the Business/Professional tier.
- SMS & WhatsApp are billed separately (per-message, per-country).
Official plans — features & starting price (2025 snapshot)
Below is a concise plan comparison based on Brevo’s official pricing page and support documentation. Always check the live pricing calculator in your Brevo account because exact monthly prices depend on sending volume and optional add-ons.
| Plan | Typical starting price (monthly) | Core sending limits & highlights | Best for |
|---|---|---|---|
| Free | $0 | Daily sending cap (300/day), basic email campaigns, forms, CRM, transactional email trial. | New businesses, testing platform |
| Starter | From $9 /mo (varies by sends) | Higher monthly sends, removes some Free limits; basic support; branding removal as add-on. | Small businesses ready to send more regularly. |
| Standard | From $18 /mo (varies) | Automation features, A/B testing, landing pages, advanced statistics. | Growing marketers who need reliable automations. |
| Professional / Business | From $65–$499+ /mo depending on tier | Advanced automation, multi-channel workflows (SMS/WhatsApp), priority support, higher sending quotas. | Agencies, ecommerce, mid-market — serious automation. |
| Enterprise | Custom pricing | Custom sending limits, dedicated IP, SLA, onboarding, account manager. | High-volume senders & enterprises. |
Sources: Brevo pricing and help docs. Please use the pricing calculator in the Brevo dashboard for exact quotes.
What you actually get at each tier — feature breakdown
Free plan
- Good for testing the platform, collecting subscribers, and sending occasional campaigns.
- Limits: Daily send cap (commonly 300/day), basic templates, signup forms, and limited transactional usage.
- Watchouts: Your emails show Brevo branding unless you add the branding removal add-on on paid plans.
Starter
- Higher send volume, removes some Free plan constraints, and allows more flexibility for small recurring campaigns.
Standard
- Adds A/B testing, landing pages, marketing automation workflows (basic) and richer analytics. This is often the first “growth” plan businesses need once they want to run automated sequences.
Professional (Business)
- Full automation builder with advanced triggers, multi-channel campaigns (email + SMS + WhatsApp), advanced reporting, and more sends. Required for complex lifecycle workflows (e.g., multi-step cross-sell journeys).
Enterprise
- Custom SLAs, dedicated IPs (important if you’re sending millions and need top-tier deliverability), account onboarding, and white-glove support.
SMS & WhatsApp pricing — what to expect
Brevo supports SMS and WhatsApp campaigns, but these are pay-as-you-go based on destination (country rates vary). This makes Brevo flexible for businesses that want multi-channel communication without a fixed SMS subscription. If SMS/WhatsApp matters to you, factor in per-message costs when comparing to other providers that may bundle or price differently.
Transactional email pricing & features
Brevo offers transactional email via API/SMTP with competitive deliverability and logging options; transactional sends are often included in plans up to limits or billed separately based on volume. If you run an ecommerce store, Brevo’s transactional capabilities (order confirmations, shipping updates) make it a strong all-in-one candidate — you may not need a separate SMTP provider.
Comparing Brevo’s pricing to competitors (short & practical)
- Brevo vs Mailchimp: Brevo is generally cheaper for similar functionality (automation + CRM). Mailchimp shifts to contact-based pricing that can get expensive as your list grows. Brevo’s send-based model often wins for large lists with lower send frequency.
- Brevo vs Klaviyo: Klaviyo is specialized for ecommerce and charges by contacts with deep revenue attribution; it’s powerful but more expensive at scale. Brevo is cost-efficient for SMBs who want email + SMS + CRM in one place.
- Brevo vs HubSpot: HubSpot offers a full CRM + marketing suite but at a significantly higher cost. Brevo is more budget-friendly for SMBs; HubSpot is aimed at mid-market/enterprise with stronger sales tooling.
Practical rule: If your primary need is deep ecommerce analytics and revenue attribution, Klaviyo might justify the price. If you want affordable multi-channel marketing with built-in CRM, Brevo often provides better value.
Which plan should you pick? (recommendations by business type)
1) Hobbyist / New blog / Micro-business
Start: Free → Starter
Why: Test forms, build a list, and send occasional newsletters. Upgrade when daily/monthly limits become restrictive.
2) Small business / Local service provider
Start: Starter → Standard
Why: You’ll want welcome automations, appointment reminders, and basic segmentation. The Standard plan generally unlocks necessary automation and landing pages.
3) Ecommerce store (small → mid)
Start: Standard → Professional (Business)
Why: Ecommerce benefits from automation (abandoned cart, post-purchase flows) and transactional email. The Business/Professional plan makes these scalable and often pays for itself through recovered revenue.
4) Agency or multi-client shop
Start: Professional → Enterprise
Why: Agencies need higher sending limits, client management, and stronger support; Enterprise gives custom limits and an account manager.
Hidden costs and real-world gotchas
- Branding: Removing Brevo branding may be an extra add-on on lower plans.
- Sending spikes: If you run seasonal promos, your monthly plan could be exceeded; budget for overage or temporary upgrades.
- SMS & WhatsApp: Costs add up by destination; test a small campaign to estimate monthly spend.
- Advanced automation: To access the most powerful automation features you may need to be on a higher plan. Factor this when scaling campaigns.
Real example — cost comparison for a small ecommerce store
(Example assumptions: 25,000 subscribers, send 4 campaigns monthly to full list + automations)
- With a contact-based vendor that charges by list size, costs could rise steeply as contacts grow.
- With Brevo’s send-based model, you can often control costs by choosing a send volume that matches your campaign cadence — and SMS/WhatsApp costs are added only if used. Estimate your total monthly sends (campaigns × list size + automations + transactional) and plug into Brevo’s pricing calculator for precise numbers.
How to avoid billing surprises (practical checklist)
- Use Brevo’s pricing calculator in your account to estimate exact monthly costs.
- Track monthly send volume and set alerts for exceedances.
- Test SMS/WhatsApp on a small scale to know per-message cost.
- Consider annual billing if available — sometimes gives discounts.
- Confirm whether important features (automation, landing pages, A/B tests) are available at your selected plan.
Final verdict — is Brevo worth it?
For small-to-medium businesses, freelancers, and agencies that want an affordable all-in-one (email + SMS + CRM + transactional), Brevo is one of the best value propositions in 2025. It’s cheaper than many rivals for comparable features, and its send-based model can be a cost-saver for certain businesses. If your needs are highly specialized (enterprise CRM, deep ecommerce analytics), consider niche tools like HubSpot or Klaviyo — but expect a higher price tag.
By a 10-year veteran blogger, marketer, and digital strategist — clear, practical, and written for small business owners who want to choose the right plan without the guesswork.
