Brevo vs ConvertKit (Kit): Detailed Comparison for Bloggers & Creators (2025)
Choosing the right email platform matters — especially for creators and bloggers who rely on email for audience building, product launches, and recurring revenue. In 2025 two platforms often appear at the top of the shortlist: Brevo (formerly Sendinblue) and Kit (the platform that grew from ConvertKit; many sites still call it ConvertKit). Both are solid, but they’re built with different priorities in mind. This deep-dive compares them head-to-step so you — a creator, blogger, or solo entrepreneur — can make an informed choice.
I’ve built email programs, launched creator-first products, and audited dozens of creator accounts over the past decade. Below you’ll find feature comparisons, pricing realities, deliverability notes, workflow differences, real-world pros/cons, and recommendations tailored to creators and bloggers in 2025.
TL;DR (short recommendation)
- Pick Brevo if you want multi-channel features (email + SMS + WhatsApp), transactional emails, and a pay-per-send pricing model that’s budget-friendly at small scale. Great if you run ecommerce or need integrated CRM features.
- Pick Kit (ConvertKit) if you’re a creator focused on writing, creator monetization, and simple automation — you’ll appreciate its tagging model, creator-focused templates, and workflows that are built around newsletters and paid subscriptions. It’s priced per-subscriber, which can be simpler for creators who send frequently to a stable list.
How these platforms differ at a glance
| Area | Brevo | Kit (ConvertKit) |
|---|---|---|
| Pricing model | Pay-per-email (and plans by send volume) + paid tiers; free tier available. Good for low-sending volumes. | Subscriber-based pricing (free tier up to a limit; Creator/Creator Pro tiers scale with list size). Typical for creators. |
| Best for | Small businesses, ecommerce, agencies, creators who need multi-channel & CRM | Creators, bloggers, newsletter publishers who prioritize audience-building & subscription monetization. |
| Automation | Powerful visual workflows; multi-channel automation (email, SMS, WhatsApp). | Visual automations focused on creator journeys and selling (sequences, funnels, product offers). Easy to use. |
| CRM & transactional | Built-in CRM + transactional email features. Good for order and transactional flows. | Primarily audience + creator tools; transactional email is not the focus. Integrations available. |
| Deliverability | Generally solid, but some tests show deliverability trailing top-tier ESPs in some regions — monitor performance. | Strong reputation among creators; prioritizes inboxing for newsletters though results vary by use case. |
| Creator tools | Landing pages, forms, basic CRM, SMS, transactional messages, meeting links, wallet features. | Creator economy features: paid subscriptions, digital product checkout, visual automations, editorial workflow. |
(These are high-level differences — read on for the deep comparison and real-world implications.)
1) Pricing and the real cost to creators
Brevo uses a flexible pricing model that often looks cheaper at first glance because it charges on emails sent (and offers a free tier). That makes Brevo attractive for creators who send fewer campaigns but want to keep per-month costs low. Brevo’s Starter/Standard tiers scale by monthly email volume and add advanced features at higher tiers.
Kit (ConvertKit) is priced by number of subscribers, not sends. For creators who email frequently (weekly or more) to a growing list, ConvertKit’s per-subscriber model can be more predictable — but costs can rise quickly as your list grows. ConvertKit tends to offer creator-focused value (subscriptions, paid newsletters, visual automations) that justify the price for many publishers.
Practical cost insight for bloggers/creators:
- If you have a small subscriber base (under ~2k) but send daily or near-daily, Kit’s free/low tier may be attractive initially.
- If you email infrequently or need SMS/transactional messages bundled, Brevo often costs less at low send volumes.
- Watch for added fees: Kit has had notes about transaction fees on sales in some comparisons — factor commerce fees into your margins. Brevo emphasizes no transaction fees but billing is per send/volume.
2) Features creators actually use
Content creation & editor
- Kit: Built with creators in mind — simple editor, newsletter templates, easy-to-use sequences. It’s designed for writing-first workflows.
- Brevo: Drag-and-drop editor, lots of templates, plus extras like landing pages, forms, and multi-channel campaign tools. Great if you want visual builders and multi-format messages.
Automation & funnels
- Kit focuses on tag-based automation and creator-friendly visual sequences (excellent for launching courses, subscriptions, or paid newsletters). The creator flow—tag subscribers, trigger sequences, sell—feels natural.
- Brevo provides a robust visual automation builder that supports multi-channel workflows (email → SMS → WhatsApp), making it ideal for creators who run multi-touch campaigns or sell physical/digital products with transactional messages.
Monetization & commerce
- Kit prioritizes creator monetization: paid subscriptions, simple checkouts for digital products, and monetization tools built into the creator dashboard. If your business model is course sales, paid newsletter, or memberships, Kit reduces the friction.
- Brevo supports payments via integrations and handles transactional emails excellently (invoices, receipts, order updates); it’s a better choice if you need integrated transactional flows plus SMS reminders for events or purchases.
3) Deliverability & deliverable realities
Deliverability depends on many factors: list hygiene, domain authentication, sending IPs, and content. Independent tests have shown Brevo’s deliverability is generally good but can lag behind some top-tier ESPs in certain regions or under particular conditions — especially on shared IPs; you should monitor inbox placement if you use Brevo at scale.
ConvertKit (Kit) historically has a strong creator-focused reputation for inboxing newsletters, in part because creators prioritize permissioned audiences and simple templates; however deliverability varies by sender and list quality. Always authenticate domains and warm sending reputations — whichever platform you choose.
Actionable deliverability checklist for creators (both platforms):
- Authenticate your domain (SPF, DKIM, DMARC).
- Use double opt-in if deliverability is a primary concern.
- Warm large lists and avoid sudden spikes.
- Monitor complaints and use re-engagement flows to prune inactive subscribers.
4) Usability & creator experience
Kit wins for frictionless writing, publishing, and creator workflows. Its UI is simple — many creators report they can set up a newsletter and first sequence in under an hour. Visual automations feel natural for editorial calendars and product launches.
Brevo offers more features and therefore a slightly steeper learning curve. If you enjoy building multi-channel systems (email → SMS → WhatsApp → CRM), Brevo gives more building blocks. For creators who want a simple, no-friction experience, Brevo may feel like “more than you need.” For creators who also manage ecommerce or services, that “more” is often essential.
5) Integrations & ecosystem
Creators rely on integrations: membership platforms, course platforms, payment processors, Zapier, WordPress, Shopify, Teachable, Gumroad, etc.
- Kit has a creator-first integration suite (checkout, membership, landing pages), and can integrate with tools creators commonly use.
- Brevo provides broad integrations across ecommerce, CMS, and CRM systems; its multi-channel capability means you can add SMS or WhatsApp without separate vendors.
If you depend on 3rd-party membership platforms, test the exact integrations before migrating.
6) Real-world pros & cons (creator-focused)
Brevo — Pros
- Cost-effective at low send volumes; flexible send-based pricing.
- Multi-channel: email, SMS, WhatsApp, push. Great for creators who want omnichannel.
- Built-in CRM and transactional mailing options (invoices, receipts).
- Strong landing page and form builders.
Brevo — Cons
- Shared IP deliverability variances reported by independent testers; monitor inbox placement.
- UI can feel feature-heavy if you want a lightweight writing-first tool.
Kit (ConvertKit) — Pros
- Designed for creators: clean editor, paid subscriptions, and straightforward monetization.
- Tag-based segmentation that’s simple and powerful for creator funnels.
- Simple onboarding for writers and newsletter creators.
Kit — Cons
- Subscriber-based pricing can get expensive as your list scales.
- If you need transactional messaging or SMS heavily, you’ll need integrations or add-ons.
7) Migration & growth considerations
If you’re starting out, choose the tool that matches your near-term priorities:
- If you start as a creator and plan to monetize memberships and paid newsletters, Kit’s creator tools reduce friction and speed time-to-first-revenue.
- If you expect to scale into ecommerce, SMS, or have multiple communication channels, Brevo’s all-in-one approach prevents tool sprawl.
Pro tip: Before committing, export a sample dataset and test migrations (contacts, tags, forms, sequences). Both platforms provide migration help, but moving complex automations is always the trickiest part.
8) Pricing examples (2025 snapshots)
Note: pricing changes frequently. Always verify on official pricing pages.
- Brevo: Free tier available; Starter plans often begin with low-cost send-based tiers (examples previously observed: $9–$18 tiers for basic send packages), scaling by monthly email volume. Higher plans add automation and advanced features.
- Kit (ConvertKit): Free or low-tier for small creators; Creator and Creator Pro tiers scale with subscriber counts (example pricing ranges observed around $15–$39 starting levels historically for low subscriber counts, and higher for Creator Pro as list grows). Always check current tier thresholds and transaction fees for product sales.
9) Verdict by creator profile
- Solo newsletter writer / blogger: If you write frequently and your business model leans on subscriptions/digital products — Kit is usually a faster path.
- Creator who also sells physical products, does event bookings, or needs SMS: Brevo gives a consolidated stack that reduces number of vendors.
- Budget-constrained starter who emails occasionally: Brevo’s send-based pricing may be cheaper initially.
- Scaling creator with growing list: ConvertKit’s subscriber pricing becomes predictable — but benchmark costs vs expected revenue carefully.
10) Final pro tips before you choose
- Match pricing to your email cadence. If you send frequently, subscriber pricing can be better; if you send sparsely, per-send may beat subscriber billing.
- Test deliverability. Send test campaigns, monitor inbox placement, and check how each platform handles your content.
- Prioritize automations you’ll actually use. Don’t pay for features you won’t implement. Map your first three automations before picking.
- Guard your sender reputation. Use domain authentication and clean lists — deliverability wins over all features.
- Think long term. Migrations are doable but costly in time — pick the platform that fits where your business will be in 12–24 months.
Final recommendation (one-liner)
If your primary job is writing and selling to an audience — Kit is tailored for that path. If your creator business involves products, transactional messages, or multi-channel marketing, Brevo is likely the better all-in-one choice. Both are strong — pick the one that matches your next 12–18 month priorities, not just today’s checklist.
